DIGITAL CONTENT PORTFOLIO

Hi, I'm Aditi a Content Strategist with 3 Years of experience helping businesses write SEO-driven content that ranks ✍🏼

What You Can Expect to See

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Designed and Wrote Content for Versatile's Website

Used the story brand framework and ICP research to develop content that would best work for brand's offshoring services.
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  • 1. Conducted ICP Research

    Used Reddit and other secondary sources to understand the pain points that founders experience when they offshore talent.

  • 2. Used Storybrand Framework to Write ICP Centric Content

    Create content that was concise and addressed the challenges of our ICP which is agencies in the US and UK. We acted as a guide through the content help them tackle their hiring concerns using the brand's services.

  • 3. Developed a Comprehensive On-page SEO Checklist

    Did a comprehensive check of each of the website components to ensure they were optimized both from a content and SEO perspective.

Versatile Website Performance : Year 1 vs Year2

Website performance in Y2 saw a significant boost after I started managing the marketing and content efforts with an increase in impressions, clicks and a better average position.

Month of March 2024

When I Joined the Company
  • 8.11K Impressions
  • 98 Clicks
  • 49.7 Average Page Position

Month of March 2025

  • 234K Impressions
    Increased Impressions by 2,785%
  • 412 Clicks
    Increased Clicks by 320%
  • 36.9 Average Page Position
    Improved position by 26%

Managed End-to-End Website Responsibilites

📈 Optimized Core Sales Pages

Increased search engine rankings and visibility by developing a content strategy to optimize key pages on the site.

👩‍💻 Technical Integrations

Solved critical bugs, added reCAPTCHA and Integrated a customer support chatbot

🤖 Strategic Usage of AI Tools

Used AI to build a cost calculator, quizzes and other content systems to increase SEO engagement

📄 Programmatic SEO

Developed programmatic SEO strategy to scale marketing efforts

🛠 SEO Tools

Used Ahrefs and Semrush to find topical authority and high volume ranking keywords

👩‍🔧 Indexing Troubleshooting

Resolved 404 errors, redirects errors, duplicate content issues and other indexing challenges.

⌨️ Google Search Console

Performed daily checks of GSC for potential content opportunities from search queries.

Ranked Keywords on AI Overview

Strategically got offshore Ruby on Rails development page to show on AI overview.
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Results of Content Optimization of Key Service Pages (U.S)

  • Keyword: Offshore ML Engineer

    Before: 23.1


    After: 4 📈

  • Keyword: Offshore Salesforce Commerce Cloud Developers

    Before: 14.8

    After: 5 📈

  • Keyword : Offshore React Development

    Before: 84.2


    After: 18.4 📈

  • Keyword : Offshore Shopify Developers

    Before: 53.7


    After: 20.7 📈

Writing Samples

Tech Hiring Articles

Entertainment Writing

Personal Blog

My Writing Process

  • 1

    Perform Keyword Research Using Platforms like Ahrefs and Semrush

    I find high-volume, low KD keywords with at least one Top 3 SERP result from a website with a lower DR than ours. This increases the likelihood that we can outrank the competition.
  • 2

    User Intent of the Keyword

    I try to understand what the user is looking for when searching for this keyword. One way to do this is by analyzing the Top 10 ranking pages to determine whether the intent is commercial, consideration, or informational. Based on this, I structure my content as either a service page or a blog.
  • 3

    Analyze Your Competitors

    Using my content checklist, I analyze both technical SEO elements such as schema usage, H1, H2, and alt text as well as content gaps. This helps me create a well-rounded piece of content that effectively answers the search query.
  • 4

    Storygraph Framework to Draft Content Piece

    Once my content is ready, I use my detailed SEO checklist to ensure the page is fully optimized. This includes placing the primary keyword in the URL, adding high-quality visuals, and interlinking relevant pages, among other optimizations.
  • 5

    On-Page SEO Optimization

    I use my detailed SEO checklist to ensure the page is fully optimized. This includes placing the primary keyword in the URL, adding high-quality visuals, and interlinking relevant pages, among other optimizations.
  • 6

    Index the Page for Google to Crawl

    Once my page is ready, I hit publish and send it for indexing. While Google crawls all new pages on the sitemap, manually indexing it on GSC helps fast-track the results.
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Certifications

Google Digital Marketing and E-commerce Professional Certificate March 2024

Brand Management · Data Analytics · Social Media Marketing · Search Engine Optimization (SEO) · Digital Marketing · Search Engine Marketing (SEM) · Email Marketing
Click to view certificate
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From Likes to Leads: Interact with Customers Online Jan 2024

Social Media Marketing · Social Media Analytics · Customer Engagement · Social Listening · Social media bidding
Click to view certificate
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Attract and Engage Customers with Digital Marketing Jan 2024

Search Engine Optimization (SEO) · Google Ads · Bid Strategy · Search Engine Marketing (SEM) · Youtube ad · Display Advertising
Click to view certificate
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Digital Marketing Strategy with Goldman Sachs 10,000 Women Dec 2023

Social Media Marketing · Search Engine Optimization (SEO) · Digital Marketing · Branding
Click to view certificate
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